WRITING AND CONTENT DEVELOPMENT

Century Global Services Content Developer

Century Global Services Content Developer are essentially involved in the creation, development, and editing of content for various activities related to online marketing as well as front-end web development.

Century Global Services Content Writer

Century Global Services Content Writer is responsible for creating original content for websites, newsletters, press releases, blogs, articles and advertising and marketing materials based on the requirements of a client/organization.

Define your goals

This is the brainstorming and research phase of the process. What do your buyer personas and internal research tell you your audience wants and needs? What are your competitors doing that you can emulate and improve on? Look at what industry leaders are doing. Are they making better use of social media, offering workshops or seminars? Create a list of ideas you can start implementing today.

Consistency matters

Hands down, there’s no better way to get your content development process running smoothly than with an editorial calendar. An editorial calendar increases efficiency by helping you:

Capture ideas.

Set an optimal publication schedule.

Track goals.

Coordinate release of content across multiple platforms.

Discover which content is ripe for repurposing.

Be proactive

Get ahead of the content development game by planning an entire month of content about two weeks before it’s meant to post. Decide on topic themes, outline blog posts, schedule social media messages, shoot videos, write emails, and develop gated content. Make sure the entire team, including the client, is on the same page before you start creating content. That way, there’s less chance of campaigns getting derailed close to deadline.

Set up an approval process

The three key roles in content approval are the reviewer, approver, and publisher. You can speed up the journey to publishing by:

Designating a single person for each role.

Setting clear guidelines on how to review and give feedback.

Setting realistic deadlines for each phase. Instead of asking “when do yaou think you can get this back to me?” establish fixed timeframes that everyone knows they must adhere to.

Stay on message

All the content you develop should be based on primary and secondary messages that you consistently write to. It needs to reflect an understanding of who the target customer is, how they make decisions, and what their emotional trigger points are. It can be a tough job to keep all your content marketing on point, but a clear, consistent message wins people over. When everyone understands the core message, it makes it easier to:

Work with various talent to create quality content.

Address multiple audiences.

Create content that works across a variety of media, including social, digital, video, print, and more.

A content development process is about much more than creating content. It’s part of a strategic process that includes using eBooks, white papers, checklists, case studies, info graphics, blogs, email campaigns, videos, social media, and more to deliver the best value to your targeted audience.